Thinking about my
chosen audience for my film trailer, i would have to research into their
demographics and the Psychographic Profile. Demographics are split into 5
groups:
A- Higher management, bankers, lawyers, doctors and other professionals
B- Middle management, teachers, creative and media people eg graphic designers
C1- Office supervisors, junior managers, nurses, specialist clerical staff - white collar
C2- Skilled manual workers, plumbers, builders - blue collar
D- Semi-skilled and unskilled manual workers
E- Unemployed, students, pensioners, casual workers
By using this information, i can shape my film trailer to appeal to a group with known viewing habits. Although it does not tell the media producers some things they might need to know, such as how much money each group has to spend each week. Some skileld manual workers, like electricians, earn more money each week than say a teacher, but they probably do not spend it in the same way. Also, demographics is only about the main earner in a household so young people at home (ie students) are not included.
A- Higher management, bankers, lawyers, doctors and other professionals
B- Middle management, teachers, creative and media people eg graphic designers
C1- Office supervisors, junior managers, nurses, specialist clerical staff - white collar
C2- Skilled manual workers, plumbers, builders - blue collar
D- Semi-skilled and unskilled manual workers
E- Unemployed, students, pensioners, casual workers
By using this information, i can shape my film trailer to appeal to a group with known viewing habits. Although it does not tell the media producers some things they might need to know, such as how much money each group has to spend each week. Some skileld manual workers, like electricians, earn more money each week than say a teacher, but they probably do not spend it in the same way. Also, demographics is only about the main earner in a household so young people at home (ie students) are not included.
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