Monday 18 March 2013

First edit

 
This is the first draft of my media video, I decided to make a quick draft and then get some feedback so that if the idea diddnt wqork i would have enough time to refilm.
 
Feedback
Good: The graduate progression of the villans presence is effective as it creates suspence, I think that by adding the music we discussed it will be more effective. Also the sound of the music box at the beginning is effective.
Bad: The end scene cuts too soon, and some of the sequenses (static) need fixing. The 2nd scene (music box jess) seems too short compared with the other shots.

Filming 3


Overall I think filming went well, and i am happy with the shots. I checked thet they were in focus and left plenty of time before directing my cast so that it definatly filmed and diddnt seem rushed. I used a tripod for most of the shots to ensure they were still and smooth, as shakey filming can be unsettling to watch. I had a few issues with my cameras zooming differently when I began filming which lead to me having to zooming or out at the beginning of the shot.

Below are some photos I took while filming to take not of costume and makeup incase anything needed to be refilmed.







 
I needed to completly refilm because i filmed in the wrong file format so it was awful quality, I have looked at my camera and tested the settings and plan on refilming later today.

Filming 2


Shoot plan

Evaluation of poster

Overall i am happy with the outcome of my posters, I decided to superimpose them onto billboards, bus stops and other areas where is it common to find film poster adverts.
 
 
 






To make sure my poster was suitable I did soem research on the diamentions of billboars and bus stop posters.

(inc LIAR analysis)

Video feedback

Feedback1 by s0013779 on GoAnimate

Animation Software - Powered by GoAnimate.

Examples of placement

Media poster draft 2 feedback


Kiera:
1 (landscape)
I like this one, I think the clock really works well; it suggests to me that the horror film is going to be focused around time. The darkness around the eye helps towards the advertisement of the darkness of the horror. The distortedness of the eye advocates that there is going to be a lot of gruesome scenes. An improvement of this could be to have less black block colour alongside as it distracts you from getting to the information as more attention is going into the image.

2 (portrait)
I really prefer this one as I like the placement of the advertisement. I think it works better having it portrait than landscape due to being an audience I feel it’s more versatile and easier to read. The image gives all the same effects as the landscape one but just has better spacing. There isn’t a lot of improvement that I would suggest for this one as the eye is central and would immediately shout out to the audience however  if you were to find it boring having nothing else on the page, you could add a few minor images on the outline of the poster to interest the audience.


Ford:
Top (landscape) as it uses the rule of thirds a lot more where as in the portrait version the focus is more central. Also the top one looks better as it looks more realistic because of the face, the other looks like it could have been drawn/graphically made. Also the realism makes it looks scarier because it emphasises the fact that the film is set in the real world rather than a fictional one. Also the landscape one has a better text format as it can easily be read from left to right rather than the portrait one which forces the eye down.

Final Drafts

 This is the landscape poster, overall I prefere this one to the portrait version.
I also decided to make a similar portrait version as alot of films are advertised on bus stops etc. where only portrait posters are suitable.

Release date information


I decided to do some research into when horror films are usually released. I found that films are more likely to be released on a Friday so that they have a full week to gather box office ratings and have a better chance of getting a good standing in the film charts. Also Friday the 13th is deemed as an unlucky day due to various superstitions and is commonly seen as the day that evil will disturb people on earth.  Horror films are more likely to be released on this day.

 
I have decided to make both a portrait and landscape verison of my poster as most posters have both so that they can be advertised in more places, a good example of this is the posters for the film 'sinister' (see below) which use the same image for both and only change it slightly.


Feedback



Kieran:
The shading effects on the eye are very good at creating a theme of horror and are very effective at disturbing the viewer which instantaneously allows the viewer to identify this poster with the horror film genre. The tag-line is very effective at reinforcing the disturbance which is portrayed by the eyes themselves.
Not a big fan of the vengeance bit. Kind of looks like jam.
Sort out the line near the hairline, and hair strands bottom left.

Yasmin:
The blood effect and shading around the eye is very realistic and creates the intended feeling of horror. Small details such as blood/dirt around the fingers also intensify this feeling. The choice of black background is ideal and complements the shading above the eye. You could try burning the edges of the clockwork just to blend it into the outer rim of the eye. Overall the choice of imagery is very fitting and compelling to look at. However, I would change the font as the white/red contrast is more distracting to the eye. Perhaps you could also extend the canvas to the left and have all of the font centre aligned rather than staggered. Just some alterations to the font are required but the photo is perfect J

Draft 3

This is the 3rd draft of my landscape poster, overall I am happy with it 

Research on text shown on posters

I decided to do some research into what the text at the bottom of film posters actually says, it varies from poster to poster but usually includes the producer, the director, who is starring in it and who the music is preformed by.

Draft 2

I decided to get rid of the white text box around the text and instead switch to a white font.

Font styles I Considered For The Poster







Feedback

Draft 1

This is the first draft of my poster

Info on dragen effect

The dragen effect is achieved by editing and can add emphasis to detail or give the photograph a painting like feel. The high contrast can help make less noticeable factors more noticeable or vise versa. This affect is achieved by increasing the level of shadow and then decreasing the saturation of the image. The image can then be sharpened and details can be emphasised with the brush tools. This kind of editing helps add to emotional value, it creates a kind of double image upon the person. For example in the photo the contrast helps show not only the innocent but the darker side of the subject. This type of editing often draws you in to look at the subjects eyes as they are usually the brightest aspect of the image and as the subject of photos edited in this way is usually older the dark lines act as a guide for your eyes to follow around the rest of the photograph.
I plan on editing the image on my poster/website in this style as it will add a dark and sinister tone to it.

Making the poster








(inclue yt video)

Photos for poster

These are the photos i took for my media poster. I like the use of eyes in posters as it is easy to show that it belongs to the horror genre without giving away too much of the plot. Overall I think these photos came out well however my shutterspeed was too slow so some of them came out a bit blurry
 

I really like the photo above, it was taken from straight ahead and the eye looks really big because of this.


I decided to get some photos in which my model was not pulling on his eye, if i need the eye to look bigger i can use the 'liquify' tool on photoshop to bloat it.




Hand drawn initial plans for poster







Colour schemes

LIAR Analysis


Poster examples

The purpose of a film poster is to advertise the film and increase the potential audience. They usually do this by informing the audience about one key feature of the film that will draw the auidences attention or smaller features that will intregue the audience. Film posters are a very important way of advertising films because they can be placed almost anywhere; from billboards to bustops and now even on social network sites such as facebook. If the film in one in a series it will often have a similar style or feature to its predecessor (such as the white background of many 'saw' posters) so that it is immideatly recognisable. It also should keep in line with the key conventions of horror film postrs so that the genre is easily clear even at a glance. As a poster is only a still image it can only hint at what the film is about, thus making the main image on it key.
 
 
The key conventions of a movie poster for the horror genre are:
  • A dark colour scheme (usually black, red and white). Red is commonly used as it can symbolise blood and vlack is often used as it symbloises darkness, which many associate with fear (fear of the dark).
  • The release date of the film
  • A website for the film
  • Low light/dark images which disguies the character
  • One large image to grab the audiances attention.